Panasonic was launching its new smartphone Eluga A3 Pro. It wanted to reach consumers across the country in a unique way.

Arte Media wanted to do something different in terms of reach, wanted to go beyond the digital and social aspects of Marketing.

• With a phone, a lot can be done, including capturing the length and breadth of the country.
• Arte Launched a campaign called #SoMuchToDo wherein we took one phone across the 29 states in 29 days to showcase there is so much to see and do in the India.

The campaign covered a total length of 25k kilometers and was trending for 132 hours.

• Total engaged users were 81000 and total reach of the campaign in 29 days was 120 million .
• The campaign also made it to the India book of records for covering 29 states in 29 countries, awarding a smartphone everyday.