01. Challenge

    Panasonic was launching its new smartphone Eluga A3 Pro. It wanted to reach consumers across the country in a unique way.

02. Solution

Arte Media wanted to do something different in terms of reach, wanted to go beyond the digital and social aspects of Marketing.

    • With a phone, a lot can be done, including capturing the length and breadth of the country.
    • Arte Launched a campaign called #SoMuchToDo wherein we took one phone across the 29 states in 29 days to showcase there is so much to see and do in the India.
03. Result

The campaign covered a total length of 25k kilometers and was trending for 132 hours.

    • Total engaged users were 81000 and total reach of the campaign in 29 days was 120 million .
    • The campaign also made it to the India book of records for covering 29 states in 29 countries, awarding a smartphone everyday.

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