The App was getting updated with service/product offerings weekly. Merchants were active on the app but not engaging with the launched product/service offerings. 

• The challenge was how to educate and get the unorganized retailers to engage & use the product/service offerings. 
• That's when Art-E Media came into Picture.

Art-E Media Studied the behavior & activities of the target audience during the period of time. Merchants were active on the app but also confused. They had questions!

• We had to find a solution which would answer all their questions, and provide them with all the information they’re looking for.
• This brought us to Educational Video Marketing, also known as ‘how to’ videos.

The videos were watched by merchants all across India and gained over 1M+ views in a month.

• The engagement on the app also saw a considerable increase.