01. Challenge

The App was getting updated with service/product offerings weekly. Merchants were active on the app but not engaging with the launched product/service offerings. 

    • The challenge was how to educate and get the unorganized retailers to engage & use the product/service offerings. 
    • That's when Art-E Media came into Picture.
02. Solution

Art-E Media Studied the behavior & activities of the target audience during the period of time. Merchants were active on the app but also confused. They had questions!

    • We had to find a solution which would answer all their questions, and provide them with all the information they’re looking for.
    • This brought us to Educational Video Marketing, also known as ‘how to’ videos.
03. Result

The videos were watched by merchants all across India and gained over 1M+ views in a month.

    • The engagement on the app also saw a considerable increase.

Other Case Study

BharatPe

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Panasonic Smartphones

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GoodKnight Gold for Gold

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Flipkart Seller Hub

Our client’s audiences knew ‘where to sell’, little did they know how ‘easy it was to sell’. Introducing - Bachon Ka Khel for Flipkart Seller Hub.

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