01. Vision

Their vision was to promote the product across the country quickly and conduct an engaging campaign where consumers can take part on a large scale.

02. Solution

We created a Whatsapp campaign titled “Gold for Gold”, for Goodknight that helped us with multiple lead generations. 

    • Once the user purchased the GoodKnight Gold Flash Pack, he stood a chance to win a gold coin from GCPL by entering the form into the Whatsapp bot using an 8-character code.
03. Result

Through the “Gold for Gold” campaign, we got over 70% code redemptions.

    • 100 customers received the gold coin and were also featured on the Goodknight landing page of Gold for Gold.

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