RISE IN ORGANIC SEARCH KEYWORD ON YOUTUBE

RISE IN ORGANIC SEARCH KEYWORD ON YOUTUBE 

Flipkart Seller Hub

The organic Youtube traffic result through search keywords increased from 1.4% to 19.4%
from January 2020 to May 2020

About the brand 

Flipkart Marketplace (Flipkart Seller Hub)  is India’s leading platform for selling online. Be it a manufacturer, vendor or supplier, simply sell your products online on Flipkart and become a top e-commerce player with minimum investment. 

The brand has more than 43K subscribers who have subscribed to the channel on Youtube. 

Problem statement

Due to competitors’ regular paid campaigns and influencer robust videos, the brand channel lost its position on the first page of search discoverability on Youtube.  The aim was to be on the top sections of the search discoverability and attain higher viewership within 6 months. 

Solution

With the below mentioned organic methods, the brand’s videos were able to get on top page with 1-4 video ranking and search became the 2nd organic traffic source for the months without ad campaigns:

  • IDENTIFYING RELEVANT SEARCH KEYWORDS
  • KEYWORDS TRACKING
  • COMPETITOR & INFLUENCER KEYWORD MAPPING
  • TRACKING USER BEHAVIOUR
  • RELEVANT KEYWORDS IN THE VIDEO TITLES & DESCRIPTIONS
  • USAGE OF RELEVANT METATAGS
  • ADDING CARDS AND VIDEO ELEMENTS
  • CUSTOMISED CHANNEL HOMEPAGE

Result