HOW BHARATPE USED EDUCATIONAL VIDEO CONTENT TO INCREASE ENGAGEMENT ON THEIR APP
Introduction
BharatPe is a fast growing Fin-tech company that provides one-stop financial services to Indian Merchants & Retailers. While the world was in lockdown, BharatPe underwent a remarkable evolution & launched several product/service offerings to support Indian Merchants
Problem statement
The App was getting updated with service/product offerings weekly. Merchants were active on the app but not engaging with the launched product/service offerings. The challenge was how to educate and get the unorganised retailers to engage & use the product/service offerings. Thats when ArtE-Media came into Picture