Flipkart Seller Hub’s #AaoPhirPakdeRaftar

Bringing Hope To MSMEs Post Lockdown

About the brand 

Flipkart Marketplace (Flipkart Seller Hub) is India’s leading platform for selling online.
Be it a manufacturer, vendor or supplier, simply sell your products online on Flipkart and
become a top e-commerce player with minimum investment.
The brand has more than 43K subscribers who have subscribed to the channel on
Youtube.

Problem statement

The Covid Pandemic of 2020 had slowed business for sellers across the country. Flipkart
wanted to do a campaign to boost morale of all sellers, new and old, to encourage them to get
back to business. The Brief was to stay positive and not induce fear.

Solution

Arte Media Tech came up with a song and video instead of script based on dialogue. The idea
was to make a catchy jingle to have a better stand at stickiness. Also, as per brief, we ensured
that the communication stayed positive throughout.
The campaign was shot amidst the Pandemic itself, while ensuring absolute safety, ofcourse.
It was also shot in a single day.

Result

The campaign saw a reach of 19.5 million with total views of about 12.62 million. Followers and
subscribers increased by 8600. The website portal saw a login of 20.2k and and the post login
page saw total traffic of 138.9k.